What Stocks to Buy When The Market Crashes

April 6, 2024

What Stocks To BUy When The Market Crashes

Stocks to Buy When the Market Crashes: The Ultimate 2024 Investing Guide

Market crashes strike fear into the hearts of investors. Watching your portfolio turn red is enough to give anyone sleepless nights. But the truth is, crashes present extraordinary opportunities for those with the right knowledge and a long-term mindset. This guide aims to arm you with both.

Understanding Market Crashes

  • They're Inevitable: Crashes aren't anomalies, they're a part of the market cycle. History shows us that even the worst downturns are eventually followed by recoveries.
  • Triggers Vary: Crashes can be caused by anything from economic recessions to global pandemics to bursting asset bubbles. Understanding the cause of the 2024 crash will be vital in choosing the right investments.
  • Investor Psychology: Fear and greed heavily influence crashes. The herd mentality can lead to irrational selling, pushing prices below a company's true value.

The Art of Buying Low, Selling High (Eventually)

  • The Power of Compounding: Let's say you invest $10,000 during a crash and it doubles in value during the recovery. That's a much bigger gain than the same investment going up by only 20% in normal times. This highlights why crash investing can be so lucrative.
  • Patience is Essential: Recoveries don't happen overnight, especially after major crashes. Be prepared to hold your investments for years, not months.
  • Don't Try Timing the Bottom: It's impossible to perfectly predict the absolute low point of a crash. Instead, focus on staggered buying – investing smaller amounts at regular intervals as the market declines.

Sectors Poised to Weather the Storm

Let's dive deeper into why certain sectors historically outperform during turbulent times:

Consumer Staples

We don't stop brushing our teeth, washing our clothes, or buying food during a recession. This makes companies like these attractive targets:

Discount Retailers

When budgets tighten, consumers trade down. Stores like these benefit:


No matter the economy, we depend on these providers:


johnson & Johnson Stock

Healthcare is often called "recession-proof" for a reason. Consider:

Sin Stocks

Somewhat counterintuitively, companies selling alcohol, tobacco, etc. tend to hold steady as people seek out little vices during hard times. Examples include:

The Case for Precious Metals

Gold has long been a beacon of stability for investors during times of economic uncertainty. Its enduring value is a key reason many turn to precious metals like gold, silver, and platinum when stock markets face turbulence. These metals are often seen as a hedge against inflation and economic downturns. Interested in the specifics of silver as an investment? Dive into our detailed analysis in "Is Silver a Good Investment?".

How to Invest in Precious Metals:

  1. Physical Gold and Silver: Purchasing coins or bars is a direct way to invest, though it's important to consider aspects like storage costs and security. For a comprehensive guide on acquiring physical bullion, read "How to Buy Gold Bullion".

  2. Mining Stocks: Investing in companies that mine precious metals can provide leveraged gains if the market prices increase. However, this approach involves risks typical of individual stocks. To learn about the leading contenders in this space, explore "Best Gold Stocks to Buy" and "Best Silver Stocks".

  3. Precious Metal ETFs: These funds offer a way to track the prices of metals or a collection of mining companies, aiding in diversification. For insights into the nuances between investing in physical gold and gold ETFs, see our articles on "How to Buy Gold Bullion" and "Gold ETF vs Physical Gold".

Important Note: It's prudent to consider precious metals as one component of a diversified portfolio. A conservative allocation, such as 5-10%, is often recommended. For additional research and market insights, resources like the World Gold Council and Kitco are invaluable. If you're contemplating a Gold IRA, we provide reviews of popular companies such as "Goldco Review" and "Augusta Precious Metals Review".

Additional Strategies for Crash Investing

  • Look for Dividends: Dividend-paying stocks provide regular income even if their share prices temporarily decline. This can help ease the psychological stress of a crash.
  • ETF Focus: Exchange-Traded Funds offer instant diversification. Consider ETFs that track defensive sectors or focus on high-dividend stocks.
  • Rebalance Regularly: As the market recovers, some of your crash investments will likely outpace others. Rebalancing your portfolio ensures you don't end up overexposed to any one sector.

The Golden Rules

  • Don't Invest Money You Can't Afford to Lose: Crashes are unpredictable. Only invest what you won't need in the short to medium term.
  • Company Fundamentals Matter: Don't just buy ANYTHING that's cheap. Look for strong balance sheets, reasonable debt, and a track record of weathering downturns.
  • Market News is Your Friend: Stay up-to-date on economic indicators and expert analysis. This will help you make informed decisions as the crash unfolds.

Act Now, Profit Later

The worst time to start planning for a crash is when it's already here. Do your research, create a watch list of potential targets, and have a clear strategy with price targets in mind. When the rest of the market panics, you'll be poised to capitalize.

Disclaimer: This is for educational purposes only and does not constitute financial advice. Consult with a professional advisor before making any investment decisions.

What Next?

Over the years I've reviewed DOZENS of Investment newsletters. As a result of this, I've also spent quite a bit of time doing reviews of my FAVORITE Stock & Investment Newsletters, which you can read below!

I recommend checking out The Power Gauge ReportLouis Navellier’s Growth InvestorStansberry’s Investment Advisor or Quick Income Trader, or One Ticker Trader.

These are all created by experts at the VERY top of their game, and are 100% worth checking out!

About the author 

Jenna Lofton, an expert in stock trading, investing, and financial planning, combines over a decade of experience with rigorous academic training. Holding dual MBAs in Finance and Business Administration from the University of Maryland, Jenna's expertise is grounded in a deep understanding of the financial markets. Her career, which started on Wall Street, has evolved into empowering others through her insights and analyses in the dynamic world of finance.

Based in New York City, Jenna's approach is informed by her hands-on experience as a former financial advisor and her keen observation of market trends. She is known for translating complex financial concepts into actionable strategies, making her a valuable resource for both seasoned investors and newcomers to the stock market. Her commitment to financial literacy and her ability to demystify investment principles have made her a respected and authoritative voice in the investment community.

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