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Perspective for the individual investorInvesting guidesStock analysisResearch & reviewsMeet Jenna
StockHitter / Investing, made clearer

A clearer view of your next investment.

Understand the companies, the strategies, and the research behind your decisions. StockHitter brings a practical perspective to investing, so you can ask better questions before putting your money to work.

Explore the insights →Meet Jenna Lofton ↗

Stock analysis · Investing guides · Financial research

A cluttered pile of stock tickers beside an organized investing watchlist
The investor’s toolkit

A watchlist should be a plan. Not a pile of tickers.

A practical guide to turning interesting stocks into a research process you can actually use.

By Jenna Lofton · Investing guide
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Beyond StockHitter

Jenna’s media mentions & contributions

Media logos from Jenna’s author profileView profile ↗
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  • Nike’s $2.5 Billion Savings Plan Comes With a $1 Billion Bill
    October 1, 2026

    Nike’s $2.5 Billion Savings Plan Comes With a $1 Billion Bill

    Nike’s Pace plan targets cumulative savings through fiscal 2031. Here’s how to read the restructuring costs, margin improvement and weaker sales.

    Read the story: Nike’s $2.5 Billion Savings Plan Comes With a $1 Billion Bill
  • McCormick’s Sales Grew 17.4%. The Acquisition Did Most of the Work.
    October 1, 2026

    McCormick’s Sales Grew 17.4%. The Acquisition Did Most of the Work.

    McCormick’s reported sales rose 17.4%, but acquisitions contributed 14.6 percentage points. Here’s how to read the organic growth and adjusted earnings.

    Read the story: McCormick’s Sales Grew 17.4%. The Acquisition Did Most of the Work.
  • Accenture Booked $22.17 Billion of Work. Revenue Still Has to Catch Up.
    October 1, 2026

    Accenture Booked $22.17 Billion of Work. Revenue Still Has to Catch Up.

    Accenture reported $22.17 billion in quarterly bookings against $18.68 billion in revenue. Here’s what the 1.2 book-to-bill ratio does, and doesn’t, tell investors.

    Read the story: Accenture Booked $22.17 Billion of Work. Revenue Still Has to Catch Up.
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