What Makes Stocks Go Up?

April 10, 2024

What Makes Stocks Go Up?

What Makes Stocks Go Up and Down? The No-BS Guide to Building Wealth

Forget the Wall Street suits and their fancy lingo. Let's break down the real, no-nonsense factors that make those stock prices tick and unlock strategies to grow your wealth in this crazy game.

The Company Hustle: It's All About the Benjamins

A company exists to make money, period. When their earnings reports blow past expectations and those profits come pouring in, investors get giddy, and the stock price usually takes off like a rocket. But, if a company disappoints with weak earnings and shrinking profits? Say hello to a stock price that's about to crater harder than an asteroid hitting the planet.

But successful investing means looking beyond just the top-line revenue numbers. Savvy investors focus laser-like on those profit margins. A company that knows how to squeeze every last dollar of profit from its sales demonstrates smart management and the ability to control costs – two things that signal a potential winner worthy of your hard-earned cash.

Economic Rollercoaster: Your Portfolio's Wild Ride

The overall health of the economy is the heartbeat of the stock market. A booming economy with low unemployment and happy consumers splashing out cash is like high-octane fuel for stock prices. Everyone's optimistic, businesses are thriving, and stocks tend to surge.

But toss a wrench into the works with a recession, a trade war, or a major natural disaster, and things get ugly fast. Investors panic, dump their stocks like hot potatoes, and the market goes into freefall. Pro tip: Keep a close eye on those economic indicators, they're often the first warning signs of trouble ahead.

Let's not forget the power of interest rates. When central banks decide to hike those rates, it gets more expensive to borrow cash. That puts a damper on growth for businesses and makes those stocks less attractive. Low interest rates, on the other hand, create a different climate –suddenly everyone's ready to take a risk, driving up demand for stocks.

The Tug-of-War: Buyers vs. Sellers

Think of the stock market as one giant tug-of-war match. When excitement is high, and more investors want to snatch up a piece of a company, the stock price naturally gets pulled upwards. But, if panic sets in, and investors stampede to offload those shares, expect that price to nosedive faster than you can say "margin call.

Analysts and News: Trust, but Verify

Financial analysts make their living by telling you to "Buy," "Sell," or "Hold." But let's get real: these experts aren't always right, and they might have their own agenda. Before making a move based on an analyst's recommendation, do your own darn research! Study the company, understand the industry, and make educated decisions on your own.

The news cycle is another minefield to navigate. Surprise mergers, juicy scandals, new product launches, government regulations... any of these events can send a company's stock price on a wild ride, sometimes without warning. Staying informed is crucial, but don't overreact to every headline – play the long game.

The Smart Investor's Edge: Knowledge is Power, Ignorance is Poverty

The stock market favors those who come prepared. Want to crush the competition? Become a master at analyzing companies, learn to read economic trends, and develop the mental toughness to think for yourself. Don't be one of the sheep following the herd off a cliff – do your own analysis and forge your own path.

Other Recommendations

Over the years I've reviewed DOZENS of Investment newsletters. As a result of this, I've also spent quite a bit of time doing reviews of my FAVORITE Stock & Investment Newsletters, which you can read below!

I recommend checking out The Power Gauge ReportLouis Navellier’s Growth Investor, Fry's Investment Report, Commodity Super Cycles & of course the Oxford Income Letter.

These are all created by experts at the VERY top of their game, and are 100% worth checking out!

About the author 

Jenna Lofton, MBA is a stock trading and investment expert with over a decade of experience in the financial industry. She began her career as a financial advisor on Wall Street and now helps everyday investors make smarter financial decisions through StockHitter.com.


Her insights simplify complex financial topics into actionable strategies for beginners and seasoned traders alike.

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