Author: Jenna Lofton
Investing guides, company analysis and practical perspectives from StockHitter.
Altimetry Hidden Alpha Review (Real Member, 2026 Update)
Last Reviewed August 19, 2026 Hey everyone, Jenna Lofton here. If you've landed on this Hidden Alpha review, you've probably seen Joel Litman's "Dark Energy"…
How to Build a Stock Watchlist That Isn’t Garbage
Updated: August 3, 2026 | By Jenna Lofton, StockHitter.com Jenna's Bottom Line Go check your watchlist right now. I'll wait. How many tickers are on…
When to Sell a Stock: A Complete Framework
Updated: August 2, 2026 | By Jenna Lofton, StockHitter.com Jenna's Bottom Line Let's play a quick game. You have two stocks. One is up. One…
Position Sizing: How Much of Any Stock to Own
Jenna's Bottom Line Here's an uncomfortable question: do you actually know what percentage of your portfolio is sitting in your single largest position right now?…
Asset Allocation: How to Split Your Portfolio Right
Updated: August 1, 2026 | By Jenna Lofton, StockHitter.com Jenna's Bottom Line Let's talk about the stock you spent three weeks researching, agonized over, and…
How to Read an Earnings Report: What Actually Matters
Jenna's Bottom Line A great earnings report and a rising stock price are not the same thing, and confusing the two is the single most…
EV/EBITDA Explained: The Institutional Standard
Updated: July 31, 2026 | By Jenna Lofton, StockHitter.com Jenna's Bottom Line EV/EBITDA is the metric professional analysts and investment bankers reach for first, and…
Free Cash Flow Valuation: Yield, Margin and DCF Explained
Learn how to calculate free cash flow yield and margin, distinguish FCFF from FCFE, and connect a DCF business valuation to common-equity value.
P/E Ratio Explained: How to Use It Without Getting Fooled
Jenna's Bottom Line A high P/E does not automatically mean a stock is overpriced, and a low P/E does not establish a bargain. Check the…
How to Start Investing: Accounts, Assets, and First Buy
Jenna's Bottom Line Account type affects taxes and access to your money. Choose it alongside your goals, emergency savings and investment risk. A good account…