A dealer is a person or firm in the securities business who transacts on their own behalf, acting as a principal in trading for its own account. Unlike brokers, who act as agents, dealers take on principal risk by buying and selling securities from their own inventory. This activity can help provide liquidity to the market, making it easier for investors to buy and sell securities.
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Jenna Lofton, MBA is a stock trading and investment expert with over a decade of experience in the financial industry. She began her career as a financial advisor on Wall Street and now helps everyday investors make smarter financial decisions through StockHitter.com.
Her insights simplify complex financial topics into actionable strategies for beginners and seasoned traders alike.